Spending surged 39.3 percent during 2017's sale - the ninth iteration of the event - as consumers from 225 countries and regions scooped up goods that included apparel, mobile phones and motor vehicles from 140,000 brands that offered promotions during the annual jamboree.
The tech behemoth broke last year's 120.7 billion yuan total shortly after 1 pm, and gained fresh steam as overseas shoppers joined the fray in the afternoon, seeking good deals from China.
Sales on Alibaba's platforms broke last year's total with almost 11 hours of the Singles Day shopping gala to spare.
Gross merchandise volume of the day-long discount topped 120.7 billion yuan ($18.2 billion) as of 1:09 pm Saturday, according to Alibaba's data. This is equivalent to the value of all transactions processed via its Tmall, Taobao and other sister sites a year ago.
Amid fanfare and celebrity razzmatazz, the ninth annual Nov 11 promotion