As the world's biggest e-commerce market, China has attracted global attention for its growing appetite for overseas products. For the first time, Chinese online shoppers took part in the United States' Black Friday promotion on Nov 28.
Cross-border shopping is no stranger to many Chinese shoppers looking for good-quality foreign products at a lower price, or products that cannot be found in China. But this year was the first time they enjoyed direct delivery service.
Coupled with Chinese e-commerce giant Alibaba Group Holding Ltd's platform Taobao.com and other notable platforms in the sector such as Amazon.cn and Yihaodian.com, some famous American department stores and high-end retailers debuted online for China's shoppers.
"Shopping from overseas is great, as you can buy many quality products with a cheaper price than that in China," said Wang Tongni, 32, a primary school teacher in Beijing, who shared Black Friday promotion information with friends on Wechat (Chinese instant messaging software).
Sun Tianyuan, a 24-year-old scenarist working in Beijing, believes international shopping is good for people not content with the domestic market, as their purchasing power is getting stronger.
Xie Xuedong, 30, an office clerk working in Ningbo, Zhejiang province, who had spent about $180 for one Michael Kors purse and one Coach purse, said: "It is a good buy and saved me about 40 percent than buying them in China."
Luxury goods are often more expensive in China than in the US. Take high-end brand Diane von Furstenberg for example. Its classic wrap dress is $345 including tax in the US, but 3,680 yuan ($598) in China. Also, many brand-name products are not sold in China.
Clothes, shoes, household electrical appliances, skin care products and baby supplies are the items that Xie often shops for overseas, "As long as the quality and price are better than that in China, why not?" Xie said.