Chinese shoppers emerged as a major force in the United States' Black Friday sales as their cross-border online spending during the annual event surged from last year's record, according to Alipay, the e-payment arm of Alibaba Group Holding Ltd.
It said on Thursday that cross-border transactions by Chinese consumers from Nov 28 to 30 were "more than triple" last year's figure, but it did not provide specific amounts for either year.
It was the first Black Friday event in which Macy's, along with several other retailers in the US, including Saks Fifth Avenue and Neiman Marcus, allowed Chinese shoppers to buy goods in the yuan through Alipay's ePass payment option.
Sabrina Peng, head of Alipay International, said that Alipay's retail partners in the US were impressed by their Black Friday sales, although many of them were unsure of the purchasing power of Chinese shoppers before the event. She added that Alipay is working to deepen collaboration with US retailers.
According to Alipay, female apparel such as handbags, clothes and shoes, along with infant products and beauty products, were the most popular items. Those products accounted for more than 80 percent of the Black Friday purchases by Chinese shoppers.